Select users are getting to try out having up to five profiles under a single account. Here’s how it works.
The idea behind it is to “help people tailor their experience based on interests and relationships,” Facebook spokesperson Leonard Lam explained in an email to. For example, one profile might be just for friends and family, while another could be used to engage with public groups. Each additional profile can have its own unique username that does not require users to disclose their real identity and would have its own unique Feed.
However, users must maintain one primary account with their real name, which is the only one allowed to create and manage Pages or participate in Facebook Dating. Lam says additional profiles are still held to Community Standards for usage and cannot misrepresent the user’s identity or be used to impersonate other people. Any violations will impact the user’s entire account, not just the individual profile pages.
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