ICYMI: Facebook's Portal TV augments the traditional TV experience with the hopes of increasing user engagement:
that Facebook teamed up with eyewear brand Luxottica to develop augmented reality glasses which will allow users to overlay media onto their visual surroundings.
Facebook is following the likes of Amazon and Google in developing devices that augment the traditional TV experience rather than attempt to supplant it. While much ado has been made about the rise in digital media, the average US consumer still watches TV for over 3 1/2 hours per day, according to eMarketer.
While tech companies likely prefer consumers engage with digital media, as it enables more targeted advertising, they must also face the reality that consumer behavior has not yet shifted away from this traditional form of media. For this reason, Amazon, Google, and now Facebook have all introduced products that aim to simply augment the traditional TV viewing experience.
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