There’s no doubt about it—with dramatic share drops, declining user numbers and huge costs from Apple’s privacy changes, Facebook’s new nightmare is getting worse.
“We believe the impact of iOS overall is a headwind on our business in 2022,” he said. “It’s on the order of $10 billion, so it’s a pretty significant headwind for our business.”
Facebook says the changes are harming the accuracy of its ads, because a lack of data makes it hard to target people using iPhones. , as he suggested the iOS privacy changes aren’t having as much impact on search. “Given that Apple continues to take billions of dollars a year from Google Search, the incentive clearly is for this policy discrepancy to continue,” he said, according to CNBC. Last year, the Facebook-Meta rebrand happened at just the right time for the Zuckerberg owned firm.
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