Facebook believes that Watch can provide brands TV-like scale but agencies say that it's not clear what Facebook's strategy is.
system to make sure that ads only appear within premium video content. Ad packages are designed around genres of content bucketed into categories like"fashion,""sports,""beauty" and"entertainment," and Facebook is rolling out the categories of"news" and"food" as new genres to advertisers.
"Every single piece of content, every program is human reviewed before it is eligible for monetization," Geisler said."Brand safety isn't an attribute; brand safety is the product." The small number of Watch videos eligible for ads could be helpful for Facebook in mitigating brand-safety issues, said Andrew Sandoval, director of biddable media at The Media Kitchen.
Over the past couple of years, Facebook's strategy for Watch has taken several twists and focused on content from both entertainment and news publishers.
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