Nike and Sephora have figured out how to use Instagram Checkout and Facebook Messenger to directly boost sales. A Facebook exec explains how
PALM SPRINGS, Calif. — Facebook may have started as a social media platform. But today, retailers are utilizing the site to reach a broader consumer base.
Instagram Checkout is currently in a pilot phase, but there are plans for growth, Petrausch announced at the conference on Thursday. Petrausch said then when it comes to Instagram checkout, he noticed that product drops and hyped launched work very well on the platform. He gave the example of a Fear of God and Nike Cyber Monday collaboration that dropped exclusively on Instagram Checkout. It sold out in a minute. Facebook Messenger is also becoming a key player when it comes to purchasing and post-purchase.
Petrausch used the example of Sephora to illustrate how effective Messenger was for its makeover booking program. It only takes about three steps to book a makeup appointment at Sephora directly through Messenger. It can take ten steps or more to book elsewhere.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Salesforce makes conference in Sydney online-only due to coronavirus - Business InsiderSalesforce announced last week that it is making its upcoming conference in Australia an all virtual event, due to concerns over the coronavirus.
Baca lebih lajut »
Peloton fitness influencer Alex Toussaint's Instagram business - Business InsiderFitness influencer Alex Toussaint started out mopping floors at Flywheel. Now he has 105,000 Instagram followers and a partnership with LeBron James' company.
Baca lebih lajut »
11-year-old opens thrift shop to help families in needA New York City fifth-grader has launched a business with a mission to help parents save on clothes and put more money away towards college.
Baca lebih lajut »
11-year-old opens thrift shop to help families in needA New York City fifth-grader has launched a business with a mission to help parents save on clothes and put more money away towards college.
Baca lebih lajut »
How YouTube ads work, creator crash course: how influencers make money - Business InsiderGrowing subscribers is key to a successful YouTube business To watch the full 11-minute crash course on how to make money from YouTube, click the link and sign up:
Baca lebih lajut »
Cisco's new cloud offerings will help operators scale 4G, 5G networks - Business InsiderCisco revealed a range of new cloud software and hardware solutions aimed at helping operators enhance and scale their 4G and 5G networks.
Baca lebih lajut »