Silverstone's ticket sales for the 2024 British Grand Prix are down, attributed by Silverstone's Managing Director Stuart Pringle to fan disinterest caused by Red Bull Racing's extended dominance in Formula 1.
The Silverstone Circuit, the iconic home of the British Grand Prix, is facing an unusual slump in ticket sales for the 2024 race, and the fingers are pointed at Red Bull Racing's dominance in Formula 1. Stuart Pringle, the Managing Director of Silverstone, has openly linked Red Bull’s recent superiority in the sport as a probable dampener on fan enthusiasm and ticket demand.
“But if there is a strong likelihood of the same winner, and the jeopardy is taken out of sport, it does take the edge off it. Last year was very repetitive in terms of one team dominated and they set off this season in the same vein. “But we have got expensive bills to pay, not less the promoter fee, so it's about hitting a strategy and making sure it works, which we're pretty comfortable with.”
“In truth, it's been like that since the mid-1980s,” he said. “We had a flyer that we used to put in Little Chefs that said the first 10,000 tickets were at this price, or some years it was ‘book by this date’ for this price. “We're a promoter. We need to incentivise people to part with their money. We need cash in the business. We need to know that we're going to be able to pay our bills. So, I have no problem at all with incentivising people and rewarding them for booking early.
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