Microsoft shook up the gaming industry this week when it announced it would buy game publisher Activision Blizzard for $68.7 billion. Here's a look at how the deal — if regulators allow it — would affect the millions of people who play video games.
He said the “most egregious” example of a popular franchise that Activision, founded in 1979, left by the wayside is StarCraft, last updated in 2015. Others include Guitar Hero, the Tony Hawk skateboarding games and MechWarrior, which McKeon-White said “basically wasn’t touched for two decades.”
Pachter said that Activision presents a model for Microsoft for how to evolve its classic console franchises. It has adapted Call of Duty into successful mobile and free games, and he expects the company to help Microsoft do the same with its own games, such as Halo.Microsoft says so.
“I think it should get a hard look and it probably will get a hard look” by antitrust enforcers, said Diana Moss, president of the American Antitrust Institute. Regulators could ask questions about Microsoft making games exclusive to their own systems and about whether the company would harness user data gained in the acquisition to its advantage in its other businesses.
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