Apple already earns $4 billion annually in ad business revenue, but reportedly wants that number in the double digits.
that roughly 78 percent of its iOS 15 users have utilized the privacy setting, much to the ire of businesses that rely on personalized advertising to turn a profit online. Yesterday, however, the Big Tech giant made it clear to everyone that it has a very different opinion of ads when its own revenue streams are on the line.
increased advertising within the App Store itself. At the time, the company stated that the new ads, “will only contain content from apps’ approved App Store product pages, and will adhere to the same rigorous privacy standards.”Apple regularly rakes in roughly $4 billion annually in ad business, but is setting its sights on massively boost that number into the double digits within the next few years.
The aggressive in-house advertising expansion is likely to have the exact opposite effect on consumers as last year’s App Tracking Transparency announcement. No one is ever exactly excited to be bombarded with even more ads via their iPhones, especially after shelling out hundreds of dollars for the latest product.
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