Pei Wei's growth plans include the fast-casual restaurant chain's first digital spot located on Greenville Avenue in Dallas.
By DBJ staffIrving-based Pei Wei Asian Kitchen has announced plans to open several more locations in DFW, including its first digital location on Greenville Avenue.
Pei Wei saw growth in various areas in 2022 and is opening several traditional locations in North Texas and the Greenville digital location, where the restaurant said it has found early success, according to a news release, "We wanted a business that focused heavily on takeout and delivery and spoke to our delivery service providers to better understand where demand was coming from in the area," saidThe restaurant brand also said it was expanding its footprint in non-traditional locations, such as food trucks, airports and even inside Kroger grocery store locations. It is also opening more locations throughout Texas and the Sun Belt, including more stores focused on takeout and delivery.
"We plan to open 10-15 more locations this year throughout our Texas, Arizona and Florida markets," saidThe restaurant chain also said it is partnering with a college campus operator to open in 9 university locations across the U.S. over the next year. Pei Wei is the second-largest Chinese fast-casual restaurant chain in the U.S. and currently operates more than 200 stores throughout the U.S., including 24 in North Texas.
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