With the success of Ckay's 'Love Nwantiti,' Warner Music South Africa MD/SVP strategy Sub-Saharan Africa Temi Adeniji is Billboard's Executive of the Week.
El Grande Toto
This is a global hit making in-roads around the world -- including the U.S. -- because it’s a brilliantly-produced track performed by an amazingly talented performer. It’s catchy in all the right ways and somehow seems to sync seamlessly with all kinds of content from sports -- Manchester United has used it a few times on their social media -- to fashion to just about any activity folks put up on the 'gram.
Well the obvious success has been the rise of “Love Nwantiti” and Ckay as an artist. I’m so excited to support his continued growth. The biggest challenge has been logistical: trying to get my visa, stepping in as MD of the business virtually and in the middle of a pandemic -- the third wave hit South Africa at the end of June/July and was particularly devastating -- and riots across the country. I definitely have had my work cut out for me.
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