As a serious eyewear collector, Umit Benan toyed with the category while at Trussardi, though he never really launched eyewear until a staff member suggested getting in touch with Jacques Marie Mage.
“It was kind of a conversation between two artists and designers…the encounter between a French guy working in Wyoming and a Turkish boy in Italy,” Benan said, referring to his and Mage’s backgrounds.
The designer insisted the tie-up is no marketing trick but stemmed from mutual respect and appreciation as well as from his desire to unleash creativity that is sometimes choked by business needs and daily operations. Each style — handcrafted in Japan from plant-based acetate and embellished with responsibly sourced precious metals and undyed turquoise stones — is available in three colorways.
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