Rumors have been swirling, but today it’s official. Two iconic California breweries are joining forces, and Bay Area lovers of Racer 5 will be ecstatic.
. They will be jointly announcing the sale and purchase of certain assets of Bear Republic to Artisan Brewers LLC — Drake’s business name — later today.
The deal means Drake’s will acquire all of Bear Republic’s recipes, formulas and intellectual property, and Drake’s will produce the full Bear Republic lineup of beers — including the iconic Racer 5 IPA — as well as their other brands and new beers still in the pipeline with a goal of bringing Bear Republic Brewing into new markets and communities.
Norgrove will continue to shepherd the brand, helping to represent the family-owned brewery in the manufacturing, production and sales of BRBC’s recipes. So it’s not a straight sale, as is often the case. Instead, as Norgrove explains it, it’s like “not coming in and buying the car, but buying the engine and driver.”
I spoke to both Martin and Norgrove this afternoon, and they stressed that this deal “makes them both stronger.” The primary focus during the transition period will be on Bear Republic’s best-selling beer, Racer 5, which accounts for 92 percent of sales, and a new favorite, Racer 7, a 7-percent hazyLongstanding fixtures in the Bay Area brewing community, Norgrove and Martin — who launched Berkeley’s Triple Rock in 1986 with his brother Reid — are long standing friends.
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