Exclusive Variety VIP+ Survey: What Hollywood Really Thinks of Netflix’s Password Crackdown
last week in Canada, New Zealand, Portugal and Spain. The “buy an extra member” option in those four countries allows subscribers on the streamer’s Standard or Premium plan to add an extra member sub-account for either one or two people they don’t live with — each with a profile, personalized recommendations, login and password.
The YouGov/VIP+ survey indicates there’s substantial doubt that preventing account sharing will boost streaming services’ subscriber tallies. Only 12% of showbiz respondents expect an increase in the subscriber total as a result of any kind of crackdown. Nearly three times as many went as far as suggesting it will have the opposite effect, while 32% expect it will have no effect at all.
It’s not that the respondents felt there is something unjustified about streaming services limiting password sharing in general; in actuality, they seemed to take issue with how Netflix is choosing to handle the situation. More respondents said streaming services were right than wrong to attempt to limit password sharing.
Hollywood seems to think sharing login information should be permitted, with 57% surveyed supportive of that strategy, while 30% disagreed. Another 57% thought password sharing should be restricted to those in the subscriber’s household. VIP+ fielded a
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