.ORousteing will unveil a couture 'wave' dress at Balmain's show and a limited-edition evianwater bottle design.
While describing the water brand as an emblem of French excellence — bottles of it stood on his childhood kitchen table, and can be imbibed in the fine establishments he frequents as a famous, globe-trotting designer — Rousteing also highlighted a key link between it and house founder Pierre Balmain: both hail from the French Alps.
Rousteing noted that he pleated the fabric, in line with Balmain’s reputation for haute craftsmanship, and exaggerated the volumes to send an unmissable message that recycled fabrics are hardly short on glamor, and capable of fashion fireworks. For example, he is exploring how to incorporate plastic bottle waste, or PET, into his sneaker designs for the fashion house.
For the limited-edition glass bottle in the 750-ml size, Rousteing also wished to create an object that breathes maximalism.
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