Post-pandemic and in the midst of hybrid work, the fitness platform’s users are gravitating toward different workouts.
Obé’s team saw that users were gravitating toward focused programs, like its eight-week Run 5K series or its three-week Sculpt Burn Repeat sequence. In 2022, the brand doubled down on its programs, increasing the volume of offerings, after users were reaching out to the trainers and requesting more on social media.
Along with the quiz, Obé will employ the user’s wearable data and cycle tracking information, as well as former user information, to create a personalized program that will update every two weeks. The brand expects this new approach to not only respond to its current user’s needs but bring in more customers, as demand for personalized programming increases. While the brand is pivoting to focus on this personalized approach, all previous content will also remain on the site.
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