The former artistic directors of Carven are launching Amca Oval, a sustainable brand that will span ready-to-wear and home wares, marking their first venture into interiors.
Over the course of his career, Caillaudaud has freelanced for labels including Tod’s, Jil Sander, Saint Laurent and Lanvin. He and Martial have their own brand consultancy, and are launching into interior design with a hotel project.Pointing to a pile of colorful cushions, Martial said he started tufting four years ago, learning by trial and error. “It began as a hobby, and gradually, it became something I really wanted to delve into,” he explained. “It’s a meditative exercise. I love it.
He finds knitwear just as creative, since it offers endless possibilities to combine small quantities of yarns. “It’s as simple to create with something that’s already there, and to figure out how to transform it, as it is to try to make something from scratch,” Martial reasoned. The brand’s handbags — oval-shaped, naturally — are made in limited runs using upcycled leather by a workshop in Normandy that employs disabled people. The one-of-a-kind rugs, meanwhile, are produced by hand by a women’s cooperative in Morocco using locally sourced wool.“Each design is one pattern, one color, one size. No two are alike. The idea is to be somewhere in between craftsmanship and art object,” said Caillaudaud.
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