Naked Cashmere is making recycled cashmere a reality.
Naked Cashmere carries its weight in promising recycled cashmere, introducing a 100-percent recycled cashmere spring collection “Cashmere Reborn.”
Having been in the business of cashmere for more than 20 years, today, the Giffords find themselves wrestling with flagrant misuse and green-washing of terms. Even Eileen Fisher and Patagonia have dabbled in “recycled cashmere,” with still others flaunting the use of “technical cashmere.” His comments call into question what’s become the norm, brands take the feat of subbing in “recycled” content, even if just applied in one product or capsule collection — and run miles with it in marketing efforts.
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