Loewe has signed on K-pop sensation Taeyong, a member and leader of South Korean boy band NCT, as its newest global brand ambassador, WWD has learned.
. “With Taeyong’s many talents spanning songwriting, performing and visual creation, I’m really excited to see what this collaboration will bring.”
The 27-year-old singer and songwriter has also been a member of South Korean supergroup SuperM, and earlier this month released his first solo album, titled “Shalala.” Loewe’s other global brand ambassadors include Josh O’Connor, Tang Wei, Taylor Russell, Leo Wu, Stephane Bak and South Korean girl group Nmixx.stars as a way to engage Gen-Z and capitalize on the stars’ avid followers.as its latest ambassadors.
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