“I have really big eyes — I’ve been known for my eyes ever since I was born, so I think [eye makeup] was just the most organic next move to make,” lisarinna said about her new launch.
Coming in three iterations, each eye kit consists of an eye shadow quad, eye crayon, mascara and eye shadow brush. While the Smoke Show and Be Extra kits tout an array of shimmery shades glitter finishes, the Better Naked kit allows for more soft glam creations, consisting of a variety of neutral mattes accompanied by a mocha brown eye crayon to match.
For Rinna, developing newness, which she has done at a rate of nearly one new product a month since the brand’s debut, is a process that requires her to look no further than her own truth, as well as that of the women around her.
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