To celebrate Laura Ashley’s 70th anniversary, the duo is releasing their fourth limited-edition Laura Ashley x Batsheva collaborative collection, featuring a Coney Island Beach set.
“The anniversary felt like a special moment for the prints, and one to really dig into the very essence of Laura Ashley. The entire beach shoot, for me, was also that because for the other capsules I’ve done so far, we shot in places that are outdoors, but not necessarily ‘very Laura Ashley.
“There are a few photographs where I’m wearing the white hat with the tulle — there were so many [archival] light tulle hats, that sort of thing. It just worked so well. Because I was trying to pick those quintessential, beautiful, spring-summer Laura Ashley prints, it was the perfect moment for that quintessential beach shoot,” Hay said, adding that “things came up” inevitably shooting on the amusement park adjacent to the beach.
“With the anniversary, I think that it was a lot more of a global vision with the company about those prints that are the most precious and archival. We really coordinated on this Tulips print — they are focusing on this print for the anniversary, and I thought it’d be fun to make a tie-in with a dress to the matching duvet cover and pillow set.
“We did these pants, called the Hauls trouser — it’s almost a pirate shape, I love it, and there’s a pair of shorts that flare out, these kind of very ‘80s bottoms. I’d actually never done a pant or pair of shorts for Laura Ashley, rather long skirts, so I tried to do some pieces that are not just cottagecore. There’s a spaghetti top, the Becca blouse, that is a little tank you could wear with jeans in a Honigtopf Shells print in light blue — there are a few pieces in that print,” Hay said.
The Laura Ashley x Batsheva capsule collection is made up of 28 limited-edition, 100 percent cotton styles, priced $105 to $325, and is being released Monday.
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