Kendall Jenner has been named new global ambassador for L’Oréal Paris, taking the lead on its makeup campaigns beginning in September.
Délphine Viguier-Hovasse, global brand president of, said: “We believe that Kendall is currently setting the culture of the young generation. The idea is to really make sure that L’Oréal Paris is a brand that feels the pulse of the culture, of the young generation. We thought that Kendall has the power to drive the brand L’Oréal Paris to the next level, especially in the makeup category.
Viguier-Hovasse called Jenner an expert in makeup, and said the brand loves teaming with her and her makeup artist Mary Phillips. “I’ve been impressed by the fact she’s super driven and professional. She understands super-fast what we intend to do on the storyboard, on the shoot,” said. “I told her after the first day of shooting: ‘It’s like you’ve been at L’Oréal Paris forever.’”
Viguier-Hovasse cited the strong return of L’Oréal Paris makeup worldwide, with dynamic growth in all geographic markets. The brand keeps gaining market share in countries such as the U.S.
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