L'Oréal Paris has tapped makeup artists of different backgrounds to launch its new talent collective.
The brand was drawn to each of the League’s initial members for their digital finesse and unique reach, which will aid in bringing L’Oréal Paris products, tutorials and engaging social content to as many audiences as possible.
Kicking off the initiative, Avendaño will join L’Oréal Paris as an on-site makeup artist for the brand’s U.S. guests at the Cannes Film Festival, taking place from May 16 through May 27. The artists will also be harnessed for other red carpet and influencer events, in addition to bolstering the brand’s social media presence.
“As a teen from Queens, New York, L’Oréal was my first real makeup in high school; [this is] full circle for me — I am excited to use my platform and L’Oréal to teach more women about attainable luxury,” said Taylor.
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