Gucci has hired Louis Vuitton communications executive Stefano Cantino as deputy CEO of the Italian fashion house, reinforcing its management bench.
Confirming the appointment exclusively to WWD, Kering said Cantino starts May 2 and will work hand-in-hand with Jean-François Palus, president and CEO ofCantino’s post is a new one, reporting to Palus, who took up his role at Gucci last September after a long tenure as managing director of Kering.
At Vuitton, too, which he joined in 2018, Cantino’s scope on communications and events extended to retail touch points. It is understood the arrival last year of De Sarno, the first external creative director since Tom Ford, also highlighted the need to create new structures and processes. It is understood Bellettini and Palus ultimately wish to build deep reserves of management and creative talent at Gucci that can one day feed into smaller brands at the group, which include Bottega Veneta, Balenciaga, Alexander McQueen and Brioni.
Cantino joined Vuitton in 2018 as senior vice president communication and events, having been recruited by then-chairman and CEO Michael Burke. The executive joined Prada as marketing director in the late ’90s and went on to head up communications and external relations for the brand. From 2014 he was strategic marketing director for Miu Miu, Prada, Church’s and Car Shoe, whose acquisition by Prada Group was facilitated by Cantino and Bellettini.
Kering had vowed to gird the leadership suite as part of its action plan to revive Gucci, and already appointed Massimo Vian chief industrial and supply chain officer. Prior, Vian had been chief operating officer at Prada, and his resume also includes senior roles at Luxottica.
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