The model and founder, currently expecting her first child, chats about May Botanicals growth and rollout to Skin Worship in L.A. and CVS in New York.
Georgia May Jagger’s May Botanicals — first launched direct-to-consumer in the U.K. in 2023 — is expanding to the U.S. with retail partnerships in Los Angeles with Skin Worship later this month and inside 165 CVS doors in New York in September.
“I’m a very good guinea pig for any of these products, because I just am so sensitive,” she said, explaining that she wanted the core collection to be simple to use and understand. Asked about the U.S. retail strategy, Jagger said she’s cautiously testing out the market while listening to her fanbase. On Instagram alone, she has 1.3 million followers.
At 32, Jagger is entering a new stage in life as she’s currently expecting her first child. “The whole range is pregnancy and breastfeeding safe, which was really important to me even before I was pregnant,” she said.
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