“The Fiesta was a tremendously successful vehicle over so many years. But if you want to grab something new firmly with both hands, you also have to be willing to let something go...'
Despite the fact that it rides on a familiar platform , is a fairly conventional shape and is aimed right at the heart of Europe’s busiest car segment, the newNot necessarily in terms of its technological make-up or its functionality targets but because it marks the start of a ground-up overhaul for a large, historic and much-loved car maker.
Ford’s reinvention has been a long time coming, and so far the headlines have predominantly been focused on the company’s shedding of aspects of its previous era:
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