Dior has named Rosalía as its new global ambassador, debuting with a new advertising campaign for its Lady Dior handbag.
’s latest global ambassador and is celebrating her new role with her first advertising campaign for the French fashion house, WWD has learned exclusively. She appears in new ads for the Lady Dior handbag shot by U.S. photographer Collier Schorr.
“When we finally met, I thought that she would make a perfect Dior ambassador because of how she represents a modern form of womanhood. Rosalía is a young creator who uses her voice to express herself, her strength and her creativity, thereby developing a new language,” Chiuri concluded.on May 6, she channeled evening chic in an haute couture black wool and silk bustier top and skirt with a long train, accessorized with a graphic veil headdress designed by Stephen Jones.
“We set out to create a stage for Rosalía where she could practice/perform and play but also to daydream,” Schorr said of the shoot. “Watching her through the moving image camera she almost directed me, taking me along with her and sharing this energy. She is so strong and knowing.” “Schorr is an artist who uses seemingly simple images to simultaneously see both the strength and vulnerability of the person in front of her lens, as well as the intrinsic back-and-forth of the feminine and masculine energies in all of us,” the designer said.
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