.Cartier is doubling down on its production capacity — and social responsibility commitments — with its latest jewelry plant in Turin’s Regio Parco.
Among them was a striking building in the city’s peripheral Regio Parco district, of the right size but also boasting “a very beautiful architecture and lots of natural light coming in” that was fit for rehabilitation.
The executive also revealed that construction began in January on a new production site in Valenza, Italy, which will be ready in the first quarter of 2024. It will be just shy of 55,000 square feet, for up to 180 employees, up from around 40 in the existing one in Valenza. Three times larger than its Turin predecessor, the Regio Parco site was overhauled with the latest technologies and sustainable materials but also following green energy concepts, with the aim of achieving the LEED Platinum certification, the highest achievable level.
Air and water used in the plant will also have been treated to ensure “absolutely no pollution on this side,” according to Vigneron. Adding other employee-facing energy-saving initiatives like electric bicycles and a fleet of electric vehicles for local transport could amount to “the cleanest [production site] we have done so far,” he added.
Traditional jewelry know-how, including lost wax casting, polishing and gem-setting, will be complemented by the latest technologies, including computer-assisted design, 3D printing used for prototyping as well as casting, high-speed machining and robotized stress testing of plastic deformation. Vigneron said the company didn’t have specific plans to acquire its partners, prioritizing the parallel development of their capacities.
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