The Biden campaign is outspending the Trump campaign by a wide margin in digital ads, allowing Biden to target voters in key battleground states.
President Joe Biden's campaign is vastly outspending Donald Trump's campaign on digital advertising in the 2024 election, allowing Biden to reach more voters with targeted social media messaging in key battleground states, a Newsweek analysis shows.The Biden campaign has spent $5.6 million in advertising with Facebook and Instagram's parent company Meta in the last 90 days, from Dec. 18, 2023 through March 17, according to a review of Meta's publicly available advertising data.
In contrast to Biden, the Trump campaign's digital advertising in the past three months has focused on early primary states that the former president needed to win to stave off several high-profile Republican challengers. The campaign so far has run 30 percent of its digital ads with Meta in Iowa, New Hampshire and South Carolina.Approximately 57 percent of Trump campaign's digital ads on Meta-owned platforms have run nationwide, data from the social media giant shows.
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