Bally and designer Rhuigi Villaseñor are parting ways.
Villaseñor upped the brand’s visibility by bringing Bally back to the runway with a show in September 2022 in Milan — presenting a sensual and bold woman — followed by his sophomore show in February. He also added his own spin, celebrating the brand’s storied“My experience at Bally has been an incredible honor,” Villaseñor said. “I wish the brand nothing but the best in all its future endeavors and look forward to enjoying its next creative chapter.
Born in Manila, Villaseñor grew up in Southern California’s San Fernando Valley and rose to become a fashion go-to for Kendrick Lamar and Jay-Z, founding his own brand Rhude in 2015. In a previous interview, Girotto told WWD that he realized tapping Villaseñor was “a bold choice, but you can’t win if you do what is expected of you. If you look at Bally’s past, it has a history of innovation — social, industrial — and it’s fascinating. The industry needs risk-taking and bold choices, youth and creativity to elevate and bring energy to the brand.”
The plan was also for Villaseñor to help Bally further develop the U.S. market, an objective for 2023.It has more than 320 stores worldwide and 500 multibrand points of sale spanning across 60 countries. Its e-commerce platform serves 61 countries. Menswear accounts for 60 percent of revenues and Girotto is set on growing the womenswear category, originally Bally’s core business.
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