“We call it couch to court,” AEO’s Jennifer Foyle said about the new AE 24/7 collection.
The company will release its full, fiscal year 2022 results on March 1.
Meanwhile, the AE 24/7 collection launches today at ae.com and in select stores. Pieces from the assortment will slowly roll out to more stores as the company continues to gather learnings, Foyle said. The collection — which comes in sizes XS to 3XL and ranges in price from $19.95 to $69.95 — includes T-shirts, shorts, boxer briefs, hoodies, joggers and
, such as hats, socks and messenger bags. About 100 pieces in total, including various colorways. In addition, many of the pieces are made from sustainable fabrics. challenge, asking YouTube, TikTok and Instagram influencers and creators to post reels of themselves in pieces from AE 24/7, demonstrating what being active means to them.
“The video clips get you into the soul of the brand, the DNA,” Foyle said. “It’s a whole 360 approach. “The whole AE brand is coming to life,” she added. “I’m so excited for what’s to come with this brand — the whole portfolio. There’s an end game here and we could really win in the men’s activewear category.”
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