Eva Longoria’s new movie “Flamin’ Hot” tells the story of Richard Montañez, a former Frito-Lay marketing executive who helped bring a new chip to the market after beginning his career as a janitor.
Anna Kooris/Courtesy of Searchlight Pictures
However, the story of Montañez is not one commonly known outside of the Los Angeles Latino community. In an interview with Longoria and producer DeVon Franklin, who is an Oakland native, Longoria told SFGATE that she had never heard of Montañez’s journey. She called that absence of knowledge sad because it is such an American pull-yourself-up-by-your-bootstraps tale.
“The article had an agenda, and it serviced that agenda,” Franklin said. “We try to be responsible storytellers, so we told Richard’s story while also telling how all these different things worked together. We feel like anybody that wants to know the real story, watch the movie, and it speaks for itself.”“Flamin’ Hot,” directed by Longoria, produced by Franklin and starring Jesse Garcia, Annie Gonzalez and Tony Shalhoub, is airing now on Hulu.
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Flamin’ Hot Scam: Did the Self-Proclaimed Flamin’ Hot Cheetos Creator Sell a Spicy Lie?A new film chronicles the rags-to-riches story of Frito-Lay employee Richard Montañez, whose claims about inventing Flamin’ Hot Cheetos have generated the wrong kind of heat.
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Eva Longoria discusses new movie ‘Flamin’ Hot’ at the Dallas AngelikaTexas native Eva Longoria was at the Dallas Angelika Wednesday night for an early screening of her feature-film directorial debut Flamin’ Hot.
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Eva Longoria visits Dallas to promote new film ‘Flamin' Hot'Eva Longoria directs 'Flamin' Hot' a film about a janitor whose dream and hard work led to the creation of a snack that's part of pop culture.
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