After a five year partnership, Paradigm and the London-based Coda Agency have announced plans to merge their companies.
The merger comes a little more than a month after a failed to materialize after months of talks. The agreement would have combined UTA's large film and TV roster with Paradigm's expansive music roster to create a combined agency that would rival CAA and WME. Days after news of the agreement was first reported, Gores announced, "I have made the decision to shut down discussions and not make this deal.
"The success of Paradigm's partnership with Coda has shown there are no longer borders in the global music industry — or within our two companies," Diamond said in a press release, while Hardee joked, "We have achieved the impossible: we found some Americans that we actually get along with." Schroeder added, "Merging with Paradigm enables us to evolve and challenge a very dynamic marketplace. With this larger Paradigm platform, we can span the globe without losing our personality, ambition, individualism and innovative approach." that the agents at Coda "have invested in several venues and festivals, brought in several strong senior agents from other agencies and started sports, branding and sync and scoring divisions. We will continue to grow aggressively in the U.S.
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