It's difficult to recall a time before ''Euphoria' makeup,' and harder still to think of a TV show (or movie, for that matter) that has made such an immediate, indelible and lasting impact on beauty and trends:
In certain ways, yes. I think as a general rule, my main focus is: Who am I doing this for? What makes this person tick? What is their personal style? What will make them smile? So when it came to Euphoria, I had to look at the characters as real people in my mind.
Are the nails done to match the outfits and makeup? Are they inspired by what's happening in the scene or episode? Have TikTok and Instagram had an effect on current nail art trends? Do you think those platforms have helped put nail art back on the map for a younger generation? When I first started posting nail art on Instagram, the hashtag for nail art had 14,000 posts. Now it has 101 million posts. It's been exponential and it's wild to see.
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