EU will reportedly bar Meta from requiring personalized ads
sources
claim the EU's European Data Protection Board has ruled that Meta can't require users to accept personalized ads. You could opt out of targeted ads on Facebook or Instagram if you'd rather not have the social networks track your activity. You can already decline customized ads using data from third-party apps and sites.
The board's decision wouldn't directly force Meta to change. Rather, it would ask Ireland's Data Protection Commission to apply matching orders. As Meta's European operations are officially based in Ireland, the company would have to comply. Both data boards acknowledged that there had been decisions, but didn't comment on what they entailed. We've asked Meta for comment. A spokesperson for the social media giant said it was"too early to speculate," and that the EU might still offer legal backing for targeted ads. The company argued that it had"fully" engaged with the Data Protection Commission's inquiries.You can disable notifications at any time in your settings menu.
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