The European Parliament is toughening up the rules on political advertising, with the aim of making elections more transparent and less vulnerable to interference.
The main change proposed by the Internal Market and Consumer Protection Committee is to allow advertises only to use personal data that's been given to them explicitly for the purpose of political advertising.
It's not entirely clear, however, whether restrictions will apply to the use of personal data to target individuals via letter, email, or text messaging at large scale; and it appears that organic, self-posted content will be excluded from the proposed targeting rules.
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