Through essie's New 'Hands All In' global initiative and a partnership with The Foundation for Art & Healing's Project UnLonely, the nail polish brand will support Project UnLonely in addressing mental health concerns for Gen Z.
... [+]Following a tumultuous few years, during which a global pandemic has forced people around the world to spend large swaths of time on their own, it should come as no surprise that loneliness is seriously on the rise, especially among Gen Z.
To combat this, the brand, known for its bright, joy-filled hues and clever names, is joining forces with The Foundation for Art & Healing ’s to promote creative expression as means to alleviate loneliness. The partnership, part of essie’s “Hands All In” global initiative, will expand upon Project UnLonely’s evidence-informedworkshops, which help to connect students and college communities through the use of color, art-making, and story-sharing. Held in person on college campuses across the United States, these workshops are rooted in color’s proven ability to facilitate imagination, self-expression, reflection, and connection.
“As a brand that drives personal connections and has a large community of Gen Z cohorts, essie feels a responsibility to help create a positive change,” adds Carramaschi. “’Hands All In’ aims to create colorful connections to uplift those who feel lonely.”
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