A flight scheduling fiasco from 20 years ago shows how even a famously well-managed carrier like Southwest can have a meltdown, writes a former Spirit Airlines executive
The disarray that engulfed Southwest Airlines this holiday season left observers as bewildered as the carrier’s hapless passengers. How could Southwest—whose consistent profitability, efficient service and low prices once made it the exemplar of skillful airline management—melt down so disastrously? In the coming years, the business school professoriate will publish case studies. Politicians and regulators will have their say.
From 1996 to 2006 I was vice chairman and general counsel of Spirit Airlines . Spirit was and is a much smaller company than storied Southwest, but both were once startup carriers that succeeded, after many challenges, in winning a place among the established giants of the industry. In fact, Southwest has grown so impressively that it is now among the largest and most profitable U.S. carriers.
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