On Monday, ESPN hosts Mike Greenberg and Stephen A. Smith might be called for going offsides. With coverage expected to center on this Sunday’s NFC match-up between the Dallas Cowboys and Philadelp…
With coverage expected to center on this Sunday’s NFC match-up between the Dallas Cowboys and Philadelphia Eagles, hosts and analysts from two of ESPN’s popular morning programs, “Get Up” and “” will cross lines, so to speak, and appear across both shows’ time slots.
ESPN at present doesn’t appear to have plans to make the cross-over event a regular thing, but TV networks that specialize in live, newsy programming may have reason to give such an idea a second thought. A new generation of video viewers raised on streaming often binges through one program after another, and isn’t always greeted with a change of show every 30 or 60 minutes.
It’s a technique that programmers specializing in live as-it-happens content — news and sports, essentially — need to master. As more TV viewers watch scripted fare at moments of their own choosing linear TV networks are placing new emphasis on the content genres that can win live audiences.
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