Philo Chua grew up in a family who exchanged business ideas during dinner. At the time, business for him was
It was not until his Entertainment Technology studies in Pittsburgh, the United States that Chua developed a keen interest in baking chocolate-based cookies and brownies. Just as his curiosity on premium food ingredients was developing, a chocolate shop opened near his area to sell single-origin chocolates from around the world.
In 2010, Chua launched Theo & Philo, coined from Theobroma Cacao, the scientific name of cacao tree and his name Philo. The brand’s vision is to mainstream Philippine-made artisan chocolates to the global consumers. By the time the company was two years into operation, Theo and Philo was already exporting chocolate products to key markets overseas. The company successfully penetrated the selective markets of Germany and the Netherlands. It also exports to Japan, Taiwan and the US.
He said product labelling was a challenge for the company, given the EU market’s very stringent policies on labelling and adherence to environmental sustainability. Its distributor to the EU helped the brand with the translation and compliance with labelling standards. With Europe as the benchmark for the best chocolates in the world, Theo & Philo is under the impression its acceptance in the European market is “already an endorsement of top quality.”
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