Emma Chamberlain stars in Levi Strauss & Co.’s newest campaign; showcasing a vintage-inspired collection — Gold Tab.
Born in San Bruno, California, Chamberlain is a Northern California native: “I’m a California girl — so with product styles named after California cities and landmarks like Big Sur and Monterey — I feel even more connected to the collection.”
The line is Levi’s newest tab category, helping the company “expand our lifestyle offering,” said Karen Riley-Grant, chief marketing officer at Levi Strauss & Co. “Athletic-inspired with California roots and vintage inspired — it’s fun, easy and comfortable,” continued Riley-Grant. “Gold Tab is exactly what you’re looking for in your favorite sweats, tanks, hoodies, Ts and oversize wovens.”
Chamberlain said the campaign was shot in Topanga Canyon: “It felt like a mini vacation. California feels so vastly different across the state, and traveling just an hour can bring you to a completely new environment.”Emma Chamberlain
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