The latest big name to get involved in the NFT and Metaverse space is Middle East airline Emirates by committing “significant” investment into the sector.
The United Arab Emirates national carrier has announced that it will be launching collectible and utility-based NFTs, with the first project already underway.on April 14, Emirates stated that it will be launching NFTs and “exciting experiences in the Metaverse” for its customers and employees.
“Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection.”site will be repurposed into a center for innovation. It aims to attract global talent to “bring to life the airline’s future-focused projects including those relating to the metaverse, NFTs, and Web3.
“It is fitting that our future-themed Emirates Pavilion at Expo is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy.”
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