Elon Musk’s Twitter needs cash — and now the mega-billionaire wants companies and brands to fork over $1,000 monthly to get verified check-marks on his social network. Twitter is asking organ…
Twitter reps did not respond to a request for comment., which is “a new way for businesses and their affiliates to verify and distinguish themselves on Twitter,” the company announced in December. Under their primary account, Twitter Blue for Business customers are able to link affiliated individuals, businesses, brands — and even “movie characters” — which will get a small badge of their parent company’s profile picture next to their own blue or gold check-mark.
Musk has said that within the next few months, Twitter will discontinue all legacy verified check-marks, so that eventually only paying individual and corporate customers will have verified status. “The way in which [verified check-marks] were given out was corrupt and nonsensical,” he tweeted Dec. 12.and wants to ramp up subscription revenue to meet those obligations . Numerous advertisers halted their spending on Twitter in the wake of Musk’s chaotic takeover in late October.
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