Elon Musk is threatening to 'thermonuclear name and shame' advertisers that press pause on Twitter. It's a dumb thing to do to your biggest customers.
" He continued:"Extremely messed up! They're trying to destroy free speech in America."—Lou Paskalis 🇺🇸 —Elon Musk
according to the company's 2021 earnings report. Of that, $4.5 billion, or nearly 90%, was from advertising. Like Meta or Google, Twitter's core business is selling ads. Other advertising giants like YouTube and Meta reported year-over-year declines in advertising revenue, with YouTube down by 2% and Meta down by 4%.
Musk is now threatening any advertiser still using Twitter that he'll retaliate if they stop spending for whatever reason during a harsh macroeconomic climate. As Terry Kawaja, the CEO of Luma Partners, pointed out, it's not a great sales pitch.What Musk may or may not understand is that advertisers don't need Twitter. Rival companies Meta and Alphabet have ad offerings that are difficult to replicate.
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