'X' is getting another change, but it's not as dramatic as Elon intended.
. He has also decided that X is above content moderation, effectivelyAdvertisementsleeping on a conference room floor, spoke out about the changes Musk has made on the platform, calling some “smart” while “others were stupid.” In a, Crawford said: “I have a lot of empathy for the employees who are working tirelessly behind the scenes, the advertisers who want a stable platform to sell their stuff on, and the customers who are experiencing chaotic updates. It’s been a madhouse.
She added: “Twitter moved at the speed of molasses and suffered from bureaucracy but now X is run by a mercurial leader whose instinct is driven by the unique and undoubtedly weird experience of being the biggest voice on the platform.”Although some of Musk’s changes seem to be geared toward increasing revenue, it has had the opposite effect, with Twitter’s rebrand wiping out between $4 billion and $20 billion of its value, according to analysts and brand agencies,reported.
Allen Adamson, co-founder of the marketing and brand consulting group Metaforce called Musk’s decision to rebrand the app an “ego decision,” adding, “To me, it’s going to go down in history as one of the fastest unwinding of a business and brand ever.”
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