Elon Musk continues to look for ways to make Twitter profitable and make back his investment. The new strategy takes aim at businesses and their brands on the social media platform. Well-known bran…
Charging businesses to keep their checkmark falls in line with Twitter Blue subscribers who pay $8 a month to keep their blue checkmarks. The monthly rate would also show subscribers fewer ads and rank their replies higher than non-subscribers.
Musk also recently tweeted about sharing ad revenue with creators with the catch being that they would have to be subscribed to Twitter Blue. “Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads,” Musk tweeted. “To be eligible, the account must be a subscriber to Twitter Blue Verified.”February 3, 2023
Some notable figures on the platform continue to have a blue checkmark without subscribing to Twitter Blue, but Musk said that they will lose their verified status in the coming months. “Twitter’s legacy Blue Verified is unfortunately deeply corrupted, so will sunset in a few months,” he posted.— Elon Musk
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