Plus: Steve Jobs' Apple reboot, tech’s infinite scroll, and nuclear neuroticism.
about Steve Jobs’ Apple revival—with the new iMac the symbol of its improved fortunes—I described his methodical approach to a company turnaround. If Twitter had existed then, would Jobs have used it to give his followers a real-time account of the process? No way.
Jobs explains that his “reluctant” acceptance of the task was tied to his belief that “the world would be a slightly better place with Apple Computer.” Some of his friends, however, think that his motivation was more intensely personal. “No matter how famous Pixar becomes, Steve is known for Apple; if Apple is tarnished, Steve is tarnished,” says former Apple exec Heidi Roizen.
How did he begin the task? First by making peace with Apple's former blood enemy, Bill Gates. Coexistence with the dominant player was Apple's only survival strategy. The deal announced last August assured that Microsoft would continue writing Mac software, a vital prerequisite to any recovery.
But most important, he says, “Apple needed a plan.” Jobs believed that there was sufficient talent at Apple to regain glory, but no coherent strategy. To demonstrate this, Jobs scrawls the names of Apple's mid-1997 product line on a whiteboard. There's the 1400, the 3400, the 6500 … 15 in all. “And you know how many we make now?” he asks. “Zero.” The idea was to concentrate efforts on Apple's key markets: publishing, education, and consumer.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Steve Jobs Deathbed SpeechSteve Jobs did not leave behind a deathbed warning about how the 'non-stop pursuit of wealth will only turn a person into a twisted being, just like me.'
Baca lebih lajut »
Apple TV Plus promotes Jennifer Lawrence's new 'Causeway' film with complete free 'The Hunger Games' sagaJennifer Lawrence's new Apple TV Plus film Causeway premiered today. With that, Apple is streaming for free all The Hunger Games saga.
Baca lebih lajut »
Kevin Durant 'Shocked' Nets Parted Ways With Steve NashKevin Durant 'Shocked' Nets Parted Ways With Steve Nash - RealGM Wiretap
Baca lebih lajut »
Steve Miller on the Most Impulsive and Patient Music of His CareerSteve Miller on his career-defining song, his most underrated album, and the song that required the most patience to write. devonsaysrelax reports
Baca lebih lajut »
Nets Began Discussions With Ime Udoka Before Parting Ways With Steve NashNets Began Discussions With Ime Udoka Before Parting Ways With Steve Nash - RealGM Wiretap
Baca lebih lajut »