Elon Musk personally called CEOs of companies that stopped advertising on Twitter to complain, report says
Four industry figures told the Financial Times that in recent weeks agencies have not little communication with Twitter's ads business team because so few staff were left following mass layoffs.
Twitter's ad systems have become bug-ridden, according to some media buyers, making it nearly impossible to launch campaigns. "It is quite unique. The turmoil, the damage, nothing of this magnitude has happened before. Never," a big four advertising agency executive told the FT. Derrick Johnson, the president of civil rights organization the NAACP, last week urged advertisers to stop using Twitter because of Musk's decision to reinstate former US president Donald Trump's account.tweetedThe NAACP chief also hit out at Musk's use of a"garbage poll" to determine if he should let Trump return. Subscribe to push notifications
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Elon Musk unveils Twitter verification program with different colored check marksNEW: ElonMusk unveils Twitter verification program with different colored check marks
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Twitter has lost 50 of its top 100 advertisers since Elon Musk took over, report saysHalf of Twitter's top 100 advertisers appear to no longer be running ads on the website, according to a new report. Collectively, the advertisers have spent more than $750 million in 2022 alone.
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Elon Musk teases three-color Twitter verification plan: 'We'll see how it goes'Going on Twitter could be getting even *more* colorful as early as next week. New CEO Elon Musk tweeted out a plan to expand on Twitter's blue check verification badge with a few more colors, including gray and gold. Here's how it could work.
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Elon Musk Sets Launch Date For New Twitter Verification SystemElon Musk has confirmed that his new paid checkmark system for Twitter verification is “tentatively” scheduled to roll out on the platform next Friday, December 2nd. Musk said on Friday that accoun…
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