Twitter owner Elon Musk is affecting traffic to news outlets and competitors by slowing down access to their links.
Twitter users will see at least a five-second delay on the aforementioned sites
before they are redirected to the correct address by t.co. – a link-shortening service used by Twitter to process links posted on its site., a site that tracks Google Analytics,in the top 20% of search resultsfive and ten seconds to load, it is possible that the throttling is having a broad effect on these companiesPeople are becoming increasingly impatient with slow-loading sites which can affect their opinion of a business or website.
for reporting on his business shortcomings, calling its reporting “propaganda” and saying its “feed is the Twitter equivalent of diarrhea.”for his disastrous leadership following his acquisition of the company in October. Musk also targeted Substack after it introduced a new feature in April, creating what would be considered a Twitter competitor. At the time, Musk tweaked a code on Twitter that prevented users from engaging with Substack or Substack-related content.
While it’s common knowledge in media that Twitter doesn’t drive a ton of traffic to media outlets, at the very least, Musk is wasting his own users’ time.
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