Twitter has suffered a rapid decline in advertising revenue since Elon Musk took over the social media platform last year.
Elon Musk, who owns the social media platform, confirmed the hire in a tweet.Follow your favorite stocksLinda Yaccarino, chairman of advertising and partnerships at NBC Universal Media LLC, speaks during a panel session on the opening day of the World Economic Forum in Davos, Switzerland, on Tuesday, Jan. 23, 2018.NBCUniversal global advertising chief Linda Yaccarino has resigned to join Twitter as its next chief executive.
He added: "Looking forward to working with Linda to transform this platform into X, the everything app."
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