Elon Musk debuted his hard-edged Tesla Cybertruck—but it didn't go exactly as planned
Elon Musk, right, unveils his austere, hard steel Tesla Cybertruck and an electric ATV in LosElon Musk has reinvented the pickup for the 21st century as an austere, hard-edged electric beast. It’s going to look cool in future “Terminator” movies and draw open-mouth gapes rolling through tony neighborhoods in Los Angeles or Silicon Valley. It’s also unlikely to be a volume challenger to full-size trucks from Ford, GM and FiatChrysler in the near term, if ever.
Franz von Holzhaussen, Tesla’s chief designer, demonstrated how tough that exterior was by hitting the front driver door with a sledgehammer that appeared to do no damage. The vehicle also has glass that Musk said was similarly super strong, though a demonstration to prove that didn’t go as well. Von Holzhaussen severely damaged both front and rear passenger windows when he threw a hard steel ball at them.
“Elon had stated the Cybertruck ‘will be something quite unique, unlike anything.’ Mission accomplished,” Morgan Stanley equity analyst Adam Jonas said in a research note. “While some investors may see the design as more fitting for a work site in a Martian colony, true art and design lovers may appreciate that Tesla has tried to bring something totally different to the market here on Earth.
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